Jonathan Anderson has questioned how to best respond throughout the pandemic. With normal show schedules shelved, Anderson spent much of 2020 developing an approach to presentations that didn’t attempt to replicate what had gone before but offered something both new and pleasurably tangible.
First, there was his “show in a box,” featuring paper-block lookbooks, letters, and fabric swatches. Next came a “show on the wall,” which included a roll of wallpaper designed by artist Anthea Hamilton and life-size posters of models wearing the women’s spring 2021 collection. Now, for Loewe’s fall 2021 men’s show and women’s pre-collection, he’s turned his attention to another tactile object: the book.