A journey into the universe of Poliform that condenses in the images of its products, taken by photographer Paolo Roversi, years of innovation, challenges , enclosed in this book get more precious from this cover made in Assuan 5044.
This book presents the design and history of Poliform from a unique perspective–that of fashion photographer Paolo Roversi.
They say that being able to look at yourself through the eyes of others is an almost impossible undertaking. But at Poliform, the furniture company founded in 1970 by Alberto Spinelli, Aldo Spinelli and Giovanni Anzani as the evolution of an artisan company, the impossible has never been scary. So, after fifty years of history, this reality – which could only have been born in Brianza, but which has brought the culture of knowledge and the quality of Italian design to the world – has decided to give it a try, to look at itself from the outside. And to do so, he chose to rely on the lenses of a great photographer.Considered one of the most eminent Italian artists, Paolo Roversi is the author of images that have now entered the history of photography. If the matter that informs Roversi’s daily practice is fashion, between haute couture creations and legendary models, his recognizable figure has always been an extraordinary ability to reach the soul of what he photographs. Who, or what, does not matter.Distributed starting from 29 September through the international circuit of the Rizzoli New York bookstores, the volume Time, Light, Space is the telling of a story through images, a book where they are collected, in a surprising harmony between objects and the eye that looks at them, years of inventions, commitment, collaborations and encounters. And where the projects that have made this company a point of reference for contemporary living are treated in the photographic language of a master of light. take look at Paolo Roversi interview
This is the story in pictures of a dimension of living that differs from every other. While there have been attempts to create a philosophy of interior design, there has rarely been an effort to discover the soul of furniture and objects. That is what Paolo Roversi has tried to do with his camera in these pages, which are devoted to Poliform, the Italian company that has successfully transformed ancient Italian artisanal traditions into contemporary furniture. By using what have always been his raw materials–time, light, space–Roversi leads us on a photographic journey to the middle of the Poliform universe, helping us to relive the company’s story and capture the mysterious, unmistakable soul that makes the surfaces and volumes of its objects vibrate.